Featured Project

TV behind Art – Option 2

The Motorized Art Frame from Media Décor is a ‘stationary’ solution patented to concealing the plasma display. When the TV is off, all that is seen is a framed piece of art. When the TV is on, the canvas retracts into the top of the frame and reveals the plasma TV with a wooden frame around it.

The Media Décor motorized art frame design is based on research of what factors are most important to clients and designers who wish to conceal large displays with motorized artwork. It was never designed (in its present form) to appeal to a price point driven mass market.

The classification of our product is essentially ‘custom furniture’, not electronics. Because it is rare for 2 clients to want the same TV, same artwork, and same frame: each unit must by definition be custom made. It is similar to having a custom piece of furniture built to conceal your Plasma TV.

In order of importance, the following design/performance criteria were requested:
1. Quiet operation
2. Smooth movement of artwork/canvas
3. Avoidance of the window shade or garage door movement of canvas
4. Tensioning of canvas in all directions
5. Large selection of artwork and custom artwork
6. Large selection of frames
7. Warranty

Items 1-4 were the biggest design challenge. Over 1500 hours of design time and prototyping, along with a lot of ‘out of the box’ thinking, paid off. We successfully met the first four criteria.